AVOIDING FORCLOSURE

Are you behind in your mortgage payments, or concerned that you soon might be?
Learn More

HOW TO BUY A DISTRESSED PROPERTIES

Many of the homes for sale today-
as many as half in some markets...
Learn More

BENEFIT OF WORKING WITH YOUR AGENT

Selecting the right real estate agent to help you buy or sell your home.
Learn More

If somebody told me years ago that a future generation of would-be entrepreneurs would learn how to sell from a bunch of writers, researchers and consultants who’ve never sold a product or managed a sales force in their lives, I wouldn’t have believed it.

And yet, here we are. The blogosphere and bookstores are full of content from what I can only describe as self-serving shysters with a cool gimmick and an inspirational story to sucker small business owners into coughing up their hard-earned money.

Luckily, I’m not one of them. You can tell because my hand isn’t in your pocket. More importantly, I cut my teeth as a sales engineer in a highly competitive industry and ended up running sales and marketing for several high-tech companies.

And while no article – or book, for that matter – can really teach you how to be a great salesperson, I can definitely share some interesting and counter-intuitive insights that took me a while to figure out, starting with the do's and don’ts of delivering a sales pitch:

Selling is a marathon, not a sprint, You’re always selling, Make “yes” the logical and emotional choice, Be sure there’s a real opportunity, Know whom you’re talking to, Don’t try too hard to relate personally, Give a little, get a little, Never rehearse.

BECOME AN AGENT

Are you an entrepreneur?
Don’t wait contact us.
Learn More

Q & A FOR SHORTSALE

In a Short Sale, a lender agrees to
let a homeowner facing financial hardship...
Learn More

FIRST TIME HOMEBUYERS

Discover the tips on buying your first property...
Learn More